Journalists, content creators, videographers (both professional, and nowadays, amateur) and editors oftentimes have their own strong opinions regarding issues which may relate either directly or indirectly to how they will spotlight or represent you. Good working relationships with these parties are essential to getting the right kind and quantity of exposure to the public. NXP networks with these parties on your behalf to optimize media outcomes for your branding, name recognition, and positive image. The importance of having “friends” in the media cannot be overemphasized, and NXP intermediates to ensure that you are treated well and represented fairly by these important parties to the greatest extent that this is possible.