When you are in the process of introducing a new product or service into the marketplace, this becomes a newsworthy event, and should be treated as such in terms of media coverage. The exciting news is appropriately disseminated through a mix of media, including journalistic articles (where third-party references and endorsements are made), third-party press releases, news brief videos, and favorable new product reviews. NXP creates or initiates the creation of these important media pronouncements in order to rapidly spread the news about your brand’s innovation.