NXP orchestrates and implements direct email campaigns in coordination with its other engagement activities (i.e., those activities conducted through conventional and social media). These direct email campaigns leverage the use of Client email customer lists with special announcements either originated by the Client (albeit crafted by NXP), or originated by other credible third parties (such as publications and survey organizations) that provide content or possess interactive potential directly related to the Client’s business or platform, and which would be of interest to recipients in reinforcement of the Client’s promotional and marketing messaging.

Using state-of-the art software that integrates seamlessly with the Client’s email handler, NXP has the wherewithal to conduct very elaborate and precisely targeted direct email campaigns… campaigns that serve to increase customer or follower retention, loyalty, sales, and other desirable brand interaction. Some of these campaigns typically include product announcements, surveys, discount offers, contests, news bulletins, and click-through access to relevant topical articles and expert or celebrity interviews.