In securing a foothold as either a commentator, consultant, visionary, pundit, leader, innovator, company spokesperson, organization, or a truly superior brand, your online reputation and perceived authority are crucial. Your news and informational media branding, name recognition, and search engine visibility will be key determinants of your success in your niche industry or field. If you are a rising star as a sought-after expert or as a deep thinker (i.e., a “go-to” source for your valued opinion), you need to bolster your credibility through the construction of a search engine profile. If you are a business entity or organization, you must be prominently featured in search engine results for clusters of relevant key search terms. You will find NXP to be extremely well-versed in matters of search engine optimization (SEO). One recurring theme among many of our clients is the drive to get from tentative or obscure ranking in search results to prominently-featured status. We take the steps and apply the necessary “white hat” keyword and backlink techniques to make this happen.

If you are a person or brand on the rise, you need to develop a preponderance of reputable, high-authority third-party endorsements. Where traditional advertising falls short in terms of boosting credibility, editorial promotion (through news and informational media activity) and influencer recommendation both serve to enhance your viability as a niche resource or as an outstanding brand. NXP has the resources, talent, and expertise to make this a reality for you or your brand. 

At NXP, we know how to listen and to analyze, and once we’ve established a clear understanding of your most important publicity and promotional goals and needs, both near-term and longer-term, we will craft tactics and strategies into one or more actionable campaigns to move you forward.