The beating heart of any tactic or strategic plan is ultimately in its execution. Before its implementation, a plan is an idea, or a blueprint, in need of activation and momentum. NXP not only has the demonstrated capability to tailor the ideal campaign, given client needs and objectives, but we have the in-house talent to seamlessly implement every aspect of every campaign in real-time. Refer to the section about ORGANIZATION to learn about the creative divisions of NXP, and the respective roles that they serve as the cooperative components of an integrated machine.